New Balance Made in USA


The Aesthetic of American Heritage, Creative Vision of Teddy Santis - New Balance Made in USA

In the modern sneaker world, few collections command as much respect as New Balance Made in USA. This line, crafted in American factories in New England, represents a perfect fusion of historical sports heritage and contemporary high-fashion aesthetics in Footshop's curated selection. With the arrival of Teddy Santis (founder of the cult New York brand Aimé Leon Dore) as the creative director of this division, Made in USA has become a true fashion phenomenon. It embodies premium streetwear that redefines the modern wardrobe through perfect colorways and masterful craftsmanship.

From Boston to the World: The Cult of the 990 Series

The story of the Made in USA collection is rooted in a rich history that began in Boston back in 1982 with the introduction of the revolutionary New Balance 990. It was the first running shoe to break the magical price barrier of $100, instantly becoming a symbol of status and refined taste.

Today, under Teddy Santis's direction, this collection merges nostalgic vintage aesthetics with clean New York minimalism. Every colorway Santis designs celebrates earthy tones, muted colors, and precisely balanced contrasts. Each model in this line carries a guaranteed share of handcrafted work directly in the USA, ensuring you receive a product with an exceptional story and uncompromising quality standards.

Material Synergy: A Touch of Luxury with Every Step

What immediately sets the Made in USA line apart from regular production is its luxurious material composition. Every detail on the shoe is designed to stimulate the senses and withstand the test of time:

  • Premium Pigskin Suede: Exceptionally soft, plush suede with a rich texture that gives the sneakers their distinctive premium look.

  • Heavyweight Mesh: A durable textile base that ensures perfect breathability and gives the shoe its iconic retro-running structure.

  • Legendary Cushioning Platforms: Midsole technologies ENCAP® and ABZORB® provide maximum stability, softness, and all-day comfort that you'll appreciate in the fast pace of the city.

How to Style New Balance Made in USA in a High-Fashion Spirit?

Models like 990v3, v4, v6 or the iconic 996 and 998 are now fundamental building blocks of sophisticated urban uniformity.

At Footshop, we love to pair them with oversized tailored pieces. These sneakers look absolutely perfect when combined with loose wool trousers with pleats, a minimalist balloon coat, or an oversized blazer. For a more relaxed yet still premium look, complement them with heavyweight cotton sweatpants, a simple basic tee, and a luxurious knitted sweater. Discover the influential American classic that elevates everyday footwear to an art form.