New Balance 204L

The sneaker that made waves on the runway thanks to AURALEE and ambassador Rosalía - New Balance 204L

Not every new silhouette hits the fashion scene before you even see it in stores – New Balance 204L did just that. It first appeared on the AURALEE runway, instantly earning it the status of a fashion exhibit, and shortly after, it was taken on by singer Rosalía as the face of the campaign. The sneaker was designed as a thoughtful bridge between two design eras – the athletic minimalism of the '70s and the technical style of the early 2000s. The result is a sleek, low-profile silhouette that manages to be both retro and contemporary.

History: a bridge between the '70s and the 2000s

The model debuted in July 2025, globally releasing on July 30 for $110. New Balance designers drew from archival models as well as more modern lifestyle favorites during its creation – the overall structure references the aesthetic of the '70s, specifically the archival model New Balance 321, while the 204L also quotes two popular models from the early 2000s, 740 and 530. The resulting outsole combines a "strike path" pattern typical of the 2000s with a tread inspired by the '70s. Shortly after its release, the sneaker also gained an exclusive version in collaboration with Kith, which sold out quickly, confirming the strong commercial appeal of the silhouette.

Technology: FuelCell or EVA depending on the version, ENCAP frame

The 204L is produced in two technical variations, depending on the specific collection:

• FuelCell midsole (selected versions): Foam with the highest energy return in New Balance labs, complemented by a bio-based ENCAP frame strategically placed in the heel to prevent the ride from being too soft.
• EVA midsole with ENCAP frame (base version): A firmer foam core wrapped in a polyurethane frame, complemented by a durable rubber outsole with a hybrid "heritage" tread.

Design

The slim profile of the midsole, measuring just 104 mm at the toe, places the 204L among the narrower silhouettes on the market, alongside models like the adidas Stan Smith or Handball Spezial – the lightweight construction and flexible EVA core offer solid, though not overly soft, cushioning.

Who the model is for

The 204L is a fashion silhouette for you if you're looking for a slim, minimalist sneaker with a current fashion status – perfect for everyday wear with a touch of "quiet luxury" style, less suitable as performance running footwear.